See each listing for international shipping options and costs. Abe Schwadron is the Managing Editor at numberFire and a former Senior Editor at SLAM. In 1990, at the height of Bo’s powers, an ABC 20/20 report noted that his “extraordinary two-sport career has made him the most recognized and sought-after athlete spokesperson today.” Pepsi and AT&T were cutting checks. The iconic Nike training shoe that two-sport athlete Bo Jackson endorsed will forever be tied to his incredible legacy. Climbing up walls to rob home runs for the Royals and running over entire defenses to score touchdowns for the Raiders. Cross-training became Nike’s driving motif to kick off the ‘90s, as the company took hold of the industry by marketing itself as an overall athletic performance brand. 2 in the sneaker game in the mid-‘80s, trailing Reebok. Copyright 2020 SLAM Media Inc. All rights reserved. Never mind that he’d never play a single down in the NFL or dig in for one at-bat in the MLB wearing these shoes (although he was so damn good, he coulda traded his cleats in for sandals and probably still washed everyone). When Nike created the legendary “Bo Knows” commercials in the late ‘80s, it was the perfect storm of world-famous athlete and iconic advertising. Number of bids and bid amounts may be slightly out of date. How about an athlete who was transcendent in not one, but two different professional sports. Order your copy of KICKS 21 at our online store! It’s a slogan so good that it became a part of mainstream culture, and remains a popular expression to this day. Fittingly, the first “Bo Knows” ad aired during the ’89 MLB ASG, after Bo hit a homer in the first inning, and before he eventually took home MVP honors for the night. Looking for someone who really had a measurable effect on both pop culture and the economics of an industry? Copyright © 1995-2020 eBay Inc. All Rights Reserved. “It’s a trendsetter,” Jackson said of the Nike Air Trainer SC during an event celebrating its re-release back in 2010. Something went wrong. Thanks in large part to the contributions of Jackson and a decent hooper by the name of Michael Jordan, Nike rose to top dog in the sneaker world with a bang. Find great deals on eBay for 1991 fleer bo jackson and 1991 fleer bo jackson psa. Shop with confidence. Fulfilled by COMC - World’s largest consignment service, Burbank Sportscards - World’s Largest Selection, Amounts shown in italicized text are for items listed in currency other than Canadian dollars and are approximate conversions to Canadian dollars based upon Bloomberg's conversion rates. And, before Bo came along, cross-training sneakers didn’t exist. Consider: Bo won the Heisman Trophy in 1985, then was an All-Star outfielder in Major League Baseball in 1989 and a Pro Bowl running back in the NFL in 1990. Stay up to date on the latest basketball news with our curated email newsletters. Buy and sell authentic Nike Air Trainer Max '91 Denim Bo Jackson (W) shoes 311122-041 and thousands of other Nike sneakers with price data and release dates. He was so good at baseball and football that he just said screw it and went pro in both—at the same time. Fulfilled by COMC - World’s largest consignment service, Amounts shown in italicized text are for items listed in currency other than Canadian dollars and are approximate conversions to Canadian dollars based upon Bloomberg's conversion rates. 1991 Pro Set #335 Bo Jackson / Barry Sanders REP, ERR ERR: NFLPA logo missing on back: 1991 Pro Set #346 Bo Jackson NEWS NEW: "Jackson's Career In Jeopardy" 1991 Pro Set Platinum #136 Bo Jackson PP: 1991 RBI Magazine Prototype #2P Bo Jackson: 1991 SCD Baseball Card Price Guide Monthly Pocket Price Guides #28 Bo Jackson: 1991 Star Bo Jackson #10 Bo Jackson Chicago White Sox: 1991 Star Bo Jackson #11 Bo Jackson: 1991 Star Bo Jackson #NNO Bo Jackson PROMO: 1991 Star Diamond #1 Bo Jackson PR2000 Minor League Stats: 1991 Star Diamond #2 Bo Jackson PR2000 Major League Stats: 1991 Star Diamond #3 Bo Jackson PR2000 Pitching the public on an all-around sneaker was a hell of a lot easier with the co-sign of a legendary two-sport star like Bo Jackson. To have my name and my reputation associated with this, it’s a blessing.”. This page was last updated: 26-Nov 05:17. He is the only professional athlete in history to be named an All-Star in both baseball and football. His offseason was spent playing another professional sport at the highest level. See each listing for international shipping options and costs. The good people at the Swoosh were no dummies, either. Latest information about Bo Jackson. Find great deals on eBay for 1991 donruss bo jackson and 1991 donruss ken griffey jr. Shop with confidence. View cart for details. And as soon as the kicks hit retail shelves—we’re talking instant classics like the Air Trainer 1 and Air Trainer SC—Nike immediately dominated 80 percent of the cross-training sneaker market, according to Ad Age. And not just riding the bench, but beating everyone’s ass every single game, pulling off athletic feats that reached mythical proportions. More information about Bo Jackson shoes including release dates, prices and more. Given Jackson’s insane work ethic and training regimen, he was a natural fit to lead Nike’s foray into cross training. Copyright © 1995-2020 eBay Inc. All Rights Reserved. You’d be thinking wrong. The only cat in history ever to make it to the All-Star Game in both sports. View cart for details. Bo Jackson was like Superman crossed with the Hulk. With Bo the face of the effort, Nike singlehandedly ushered in cross-training as a category. For more recent exchange rates, please use the. Moments that would have broken the internet nightly, had it existed, were the norm for Jackson. How about a man whose signature shoes created a whole new category of sneakers—this despite the fact he did all his hitting and scoring wearing cleats. This page was last updated: 26-Nov 05:17. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Jackson's elite skill level in multiple sports has given him the reputation as one of the greatest athletes of all time. “In order to bring this shoe back 20 some-odd years after it first came on the market, there has to be something special about this shoe. Which, you may be thinking, is definitely impressive but not totally unheard of. - HIGHLIGHT SETS 1991 1992 Donruss Cards Nolan Ryan Cal Ripken Bo Jackson BC1-22. Vincent Edward "Bo" Jackson (born November 30, 1962) is an American former professional baseball and football player. Number of bids and bid amounts may be slightly out of date.