It is a product of modern social arrangements, beginning in western Europe in the 17th century, although it has antecedents in Classical antiquity. Because tourism marketing depends on … A type of tourism activity in which the visitor’s essential motivation is to learn, discover, experience, and consume the tangible and intangible cultural attractions/products in a tourism destination (UNWTO). The following are examples of cultural industries. The products of tourism cannot be easily standardized as they are created for the customers of varied interests and demands. tourism where arts, culture and heritage form a key attraction for visitors, and the focus of their activities. Activities undertaken by UNWTO in the field of culture and tourism stem from the very definition of cultural tourism, which is defined as: “A type of tourism activity in which the visitor’s essential motivation is to learn, discover, experience and consume the tangible and intangible cultural attractions/products in a tourism destination. In Sarawak, ecotourism is one of the means for income and employment opportunities in the rural communities due to the integrative nature of the state's resources that combines culture, nature and adventure into one ecotourism package. 2) Cultural: Cultural tourism satisfies cultural and intellectual curiosity and involves visits to ancient monuments, places of historical or religious importance, etc. Learn more in: The Impact of an International Literary Festival in a Tourist Destination As the number of Aboriginal tourism businesses started to increase in the 1980s and 1990s, the federal government initiated discussions on Aboriginal tourism. Tourism, the act and process of spending time away from home in pursuit of recreation, relaxation, and pleasure, while making use of the commercial provision of services. 3) Sports/Adventure : Trips have taken by people with a view to playing golf, skiing and hiking, fall within this category. Ecotourism is one of the core tourism products that is highly promoted by the government of Malaysia. As the tourism products are mainly the tourists’ experience, they can be stored only in the tourists’ memories. Tourism Cultural tourism to attractions such as urban environments, historical sites and museums. Figure 12.4 Cultural products for sale as souvenirs. The development of heritage assets is the key to sustainable development as it ensures that the product reflects the culture and aspirations of the Jamaican people.” (Master Plan for Sustainable Tourism … Some argue that all tourism is cultural heritage tourism, since all tourism involves people (culture) in a setting with (natural and/or cultural) heritage. A cultural industry is a product or service that is based on the culture of a civilization, nation, society, group or place. Let us understand more about tourism products and services − Types of Tourism Products. The following are examples of cultural industries.