I agree that too much of anything can be a problem. I think it can go both ways - the metal box maker could have focused on trends in the market place (plastic) and seen the competition coming. Your favorite teams, topics, and players all on your favorite mobile devices. The company claims that its beverage is first-of-its-kind premium sparkling water that contains natural caffeine from tea and the amino acid L-theanine. Dr. Heskett's article is both timely and exactly on target. Photo: Phocus New Can Lineup.. As people rise higher up the organizational ladder- their horizon and focus needs to widen dramatically. 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Like race cars, he continued, businesses can be 'raced' by drivers whose peripheral vision has failed. Plus, there are no calories in these waters. A set of symptoms and the frequency at which those symptoms lead to a correct diagnosis form a psychological anchor that is stored in memory. My definition of "the road" is not is a what is a few feet or yards in front of me on my motorcycle but consists of that view plus looking ahead blocks or miles or as far ahead as I can see while not losing focus on what's directly ahead of me. This bike rides incredibly and you will fly down the road! Kamal Gupta suggested: "It is called 'Tunnel Vision'…. Among others are the use only of information that is readily available (searching for the lost key at night under the street light where the light is better), limiting options to what's placed in front of us, biases regarding information or its sources, undue trust in a complex system whether or not it is understood (such as trusting the financial system to detect and defuse causes of the recent Great Recession without understanding the system itself), and a tendency to discount the future (ignoring long-term effects on global warming in making short-term decisions). Striving for balance is the name of the game. Perhaps what makes Phocus special is the fact that is a caffeinated water featuring amino acid L-theanine, which helps boost your mood. We use cookies to ensure that we give you the best experience on our website. But, if you are looking for one that also gives you a boost of energy, then look no further than Phocus sparkling water. “When nothing seemed to fit the bill, we set out to create Phocus, a great tasting energizing sparkling water without any of the ‘bad stuff’ that you’d find in most energy drinks and sodas.” They are better focusers than noticers". The company said that its new beverage is produced using blended extracts of cinnamon, citrus, and vanilla, offering notes of caramel to create the traditional cola sensation Americans have loved for decades. That being said it would appear the focus is simple - I need to focus on "the road". This refresh of the sparkling water’s look is all about helping to reposition this caffeinated water in a market that is always looking for the next best thing. Have you tried Phocus Sparkling Water yet? Respondents didn't stop there. Image Courtesy Phocus. Sign up here for GlobalData's free bi-weekly Covid-19 report on the latest information your industry needs to know. Bottom line, it seems to me that the more important issue is to ask the disruptive question and then "learn" using your detailed focus or intuitive capability. It's a question designed to disrupt focus. Paralysis by analysis ---- believe it is just that simple. “Phocus Cola really makes you rethink what it means to be a sparkling water versus a soda by deriving the classic cola flavour from natural extracts, but maintaining the Phocus commitment to natural caffeine, refined carbonation, and most importantly, no bad-for-you additives.”. The real question you are asking is whether the detailed learners make the best leaders? Whether you order them online or pick them up in stores, Phocus Sparkling Waters are a refreshing and invigorating addition to anyone’s day. Is this an argument for leaders to disrupt focus from time to time? The point of these sparkling waters is to help you find your focus, which is why they keep all the bad stuff out and the good stuff in. But what about the time when it doesn't work. Learn about fresh research and ideas from Harvard It is an interesting idea and very important. Individuals and organizations suffer from too much focus much of the time. NOTHING BAD: Phocus has NO CALORIES, NO SUGAR, NO CARBS, and NO SWEETENERS, just clean energy and a light, refreshing taste, so you can Phocus on the good. If you’re in the process of making that decision between being a couch potato and actually getting up and working out, then one of the avenues you may be looking at is a new bike.