Investing in the communication of marketing message through various marketing communication channels in an integrated manner. Behavioral segmentation is used for products like Microsoft Windows server operating system or for the Windows mobile phones. STRATEGIC MARKETING MANAGEMENT MKT30060 Analysis of Microsoft Corporation Microsoft marketing strategy is based on the following principles: 1. Also read Microsoft SWOT Analysis, STP & Competitors. The tech giant uses mix of demographic & behavioural segmentation strategies to segment the market in groups with similar characteristics. It has presence in large number of hardware & software businesses ranging from operating system to mobile … Microsoft Marketing Strategy comprises of not only its Marketing Mix, but also segmentation, targeting, positoning, competition and analysis like SWOT. Demographic segmentation is used for products like Operating systems and Office products which are applicable to everyone.