However, the development here does pose more and more threats to Nokia as it needs further effort to adapt to entire cultures individually to satisfy the customer. Theresa Murphy- Randles, Levenshulme, Manchester. We will, We will shortly discuss the problematic relation of No, merged in 1967, laying the foundation for the. with 618.000 units sold (Häikiö, 2001, p. 165). Here the logic is not very clear as TV basically is a. People can be divided into different subcultures that have several ways to spend their money. In this thesis, the focus is on exploring the potential of this data collection method for market segmentation purposes based on the data from the study of 2007. Thus, after the merger, the new entity was renamed Nokia Corporation in keeping with its previous branding and its location near the town (Nokia) and river (Nokianvirta) carrying similar nomenclatures.